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Tapinator, Inc. (OTC:TAPM) - July 14, 2015

Zacks Small Cap Research Initiates Coverage on Tapinator with a full report that contains a Current BUY Recommendation with a Target Price of $0.30 - See Below



NEW YORK, NY - July 14, 2015 - Tapinator, Inc. (OTC: TAPM), releases Deadliest Catch: Seas of Fury™, an official mobile game developed in conjunction with Discovery Channel through a partnership with licensed mobile game producers, HyperPower Game Group. The competitive, free-to-play game is available now for iOS and launches this week with support from Discovery, which includes on-air exposure. Though designed as an animated pixel game, Deadliest Catch: Seas of Fury offers show fans and mobile game lovers alike a highly authentic experience of the harrowing weather conditions, daily struggles and beautiful but pernicious sea-life experienced by the cast of Discovery’s hit Emmy-winning series, currently in its 12th season. A version of the game for Android players will be available soon, with a Kindle version expected later this summer.


The Deadliest Catch: Seas of Fury Mobile Game features a two-phased gameplay dynamic that leverages both classic and innovative mechanics. After customizing their own deckhand avatar and selecting one of six recognizable boats from the show, like the Northwestern and Cornelia Marie, players are challenged to hook buoys in a mechanic similar to that made famous by Angry Birds. Gameplay then shifts to the ocean floor, where players must tap quickly and carefully to fend off dangerous sea life as each level’s pot of crabs is hauled to the surface. Virtual earnings can be used at a robust marketplace offering items such as hooks, line, captain’s jackets and bait, which allow players to upgrade their gameplay experience. At launch, players can engage in challenges, compete on global leaderboards and work their way toward completing as many 21-level seasons as possible.

This is the second collaboration between Discovery Channel, HyperPower Game Group and Tapinator, which previously developed and released SkyBalance by Nik Wallenda™ in support of Discovery’s global Skyscraper Live event in November 2014. Tapinator, which developed the game in collaboration with HyperPower Game Group, now leverages its existing network of over 90 million mobile gamers to fuel a strategic user acquisition campaign designed to rally and grow the existing Deadliest Catch fan base. This is the fourth release from HyperPower Game Group, which secured the Deadliest Catch license from Discovery.

“There are tiny details in the Seas of Fury mobile game that only die-hard fans will truly appreciate, with even more on the way in future updates,” said Clark Nesselrodt, CEO and Co-Founder of HyperPower Game Group. “Discovery goes the extra mile to give us the type of in-depth feedback that leads to a truly authentic game.”

The 13-time Emmy Award-winning series, Deadliest Catch airs Tuesdays at 9 PM ET/PT on the Discovery Channel.

To view Tapinator’s portfolio, please navigate to the iOS, Google Play, or Amazon App Store and search for “Tapinator.” Or, for a full listing of Tapinator games with links to each app store, please go to Tapinator.com.

About Tapinator:
Tapinator (OTC: TAPM) is a developer and publisher of mobile games on the iOS, Google Play, and Amazon platforms. The Company focuses on operating its own titles and publishing properties where it holds substantial ownership positions. Tapinator’s owned and operated portfolio includes over 120 mobile gaming titles that, collectively, have achieved over 90 million downloads. A number of these titles have risen to the top of the mobile leaderboard charts and have been featured by the Apple, Google, and Amazon App Stores. Founded in 2013, Tapinator is headquartered in New York, with product development teams located in Denmark, Pakistan, Indonesia, Canada, and Russia. For a full listing of Tapinator game titles, please go to Tapinator.com. For further financial information on the Company, please go to OTCMarkets.com/stock/TAPM. For live updates, please like us on Facebook at facebook.com/Tapinator or follow us on Twitter at twitter.com/Tapinator.

About HyperPower Game Group, Inc.:
HyperPower Game Group is a mobile game development, marketing and licensing startup that produces high-value collaborations between mobile game studios and top celebrities, brands and entertainment franchises. Based in NYC and Los Angeles, the group maintains a diverse network of partner developers throughout the US and abroad. Past titles include Melissa Etheridge’s “Take My Number” Phonebook Challenge and SkyBalance by Nik Wallenda. For more information, visit www.hyperpowergames.com.

Forward Looking Statements:
To the extent that statements contained in this press release are not descriptions of historical facts regarding Tapinator, they are forward-looking statements reflecting the current beliefs and expectations of management made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Words such as “may,” “will” “expect,” “anticipate,” “estimate,” “intend,” and similar expressions (as well as other words or expressions referencing future events, conditions or circumstances) are intended to identify forward-looking statements. Examples of forward-looking statements contained in this press release include, among others, statements regarding the quoting and trading of our common stock and our expectations regarding our development and monetization plans for our mobile games. Forward-looking statements in this release involve substantial risks and uncertainties that could cause the development and monetization of our mobile games, future results, performance or achievements to differ significantly from those expressed or implied by the forward-looking statements. Such risks and uncertainties include, among others, the uncertainties inherent in the hits nature of the mobile gaming business. Tapinator undertakes no obligation to update or revise any forward-looking statements. The quoting and trading of the company’s common stock on the OTC Market Group’s OTC Link quotation system is often thin and characterized by wide fluctuations in trading prices, due to many factors that may have little to do with the company’s operations or business prospects. As a result, there may be volatility in the market price of the shares of the company’s common stock for reasons unrelated to operating performance. Moreover, the OTC Market Group’s OTC Link quotation system is not a stock exchange, and trading of securities on it is often more sporadic than trading of securities listed on the NASDAQ Stock market or another securities exchange. Accordingly, stockholders may have difficulty reselling any of their shares. For a further description of the risks and uncertainties that could cause actual results to differ from those expressed in these forward-looking statements, as well as risks relating to the business of the company in general, see the Company’s risk factors, which are available at http://www.tapinator.com/disclaimers.


Tapinator Investor Relations
(914) 930-6232

HyperPower Game Group
(917) 599-6700

SOURCE: Tapinator, Inc.

Zacks Small Cap Research Initiates Coverage on Tapinator with a full report that contains a Current BUY Recommendation with a Target Price of $0.30 

A free copy of the report, which will be available to Zacks non-subscribers until July 17th, 2015 can be found here: http://scr.zacks.com/files/TAPM_Initation.pdf

New York City based - Tapinator, Inc. (OTC: TAPM), is an emerging developer and publisher of mobile games. The company releases games globally on the iOS, Google Play, and Amazon Kindle gaming platforms. Tapinator offers original, full-featured premium games, as well as rapidly developed, mass-appeal games. Although it is a young company – it was founded in 2013 – several Tapinator games have ranked among the top 50 mobile games on the iPhone, iPad, and Google Play app storefronts. For example, Tapinator’s Extreme Car Stunts 3D and Extreme Bike Stunts 3D currently rank #30 and #54 respectively among new games on the Google play store, according to App Annie.

Tapinator’s library and user metrics continue to expand. The company’s expanding content library includes more than 120 mobile games, several of which have made the top 50 mobile games charts, as noted. Tapinator’s games have collectively achieved about 90 million downloads, up from 65 million at the end of 1Q15 and 50 million at the end of 2014. The company also recently announced that daily installations had reached 400,000.

Licensed and Social Casino Games

Tapinator has grown rapidly, albeit off a small base. The company’s revenue advanced 329% year-over-year advance in 1Q15. Tapinator seeks to accelerate its growth by adding licensed games and aggressively entering the social casino game niche, beginning with the recent launch of Video Poker VIP on May 7, 2015. Tapinator is also releasing a game inspired by the Discovery Channel show Deadliest Catch. The show follows the activities of the captains and crews of four crab-fishing ships on the Bering Sea. The company is optimistic about the prospects for this title, particularly given the marketing support the game will receive from Discovery and the popularity of the Deadliest Catch show itself, which has been renewed for the upcoming 2016 television season. The Deadliest Catch: Seas of Fury™ game will allow players to simulate the experience through 20 levels of progressive difficulty.

With the market shift towards in-app purchases, the company also hopes to transition its revenue mix over the next couple of years to 50% advertising and 50% micro transactions, up from a respective roughly 80% and 20% historically. Management believes the increased focus on branded content and social casino games will help achieve this targeted shift. The company also intends to launch a selective M&A strategy to complement its organic growth and has earmarked a portion of $2.0 million from a recent financing towards this plan. SUBSCRIBE TO ZACKS SMALL CAP RESEARCH to receive our articles and reports emailed directly to you each morning.



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This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may", "future", "plan" or "planned", "will" or "should", "expected," "anticipates", "draft", "eventually" or "projected". You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in a company's annual report on Form 10-K or 10-KSB and other filings made by such company with the Securities and Exchange Commission. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this release are made as of the date hereof and FNMG undertakes no obligation to update such statements.